Transformational vision meets traditional industry: Sisters develop high-tech solutions for real estate and insurance

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Two of the oldest global industries are arguably real estate and insurance. Trailblazing these industries through digital transformation via the cloud was a stroke of relative genius.

“We created KSK City Labs because we wanted to modernize the real estate industry and create super transformative solutions for two reasons,” said Krystine Kua (pictured, center), co-founder and head of KSK City Labs and the director of strategy at KSK Group. “One is to improve the quality of lives of the community and, secondly, to harness the technology and unused data in the real estate industry and use that to make more intelligent business decisions.”

Krystine Kua, along with her two sisters, Cindy Kua (pictured, left), co-founder and chief executive officer of Sunday Insurance Co. Ltd., and Joanne Kua (pictured, right), co-founder and CEO of KSK Group and co-founder of Sunday Insurance and KSK City Labs, are taking the real estate and insurance industry by storm.

The sisters spoke with theCUBE analyst John Furrier, during the recent Women in Tech: International Women’s Day event. They discussed digitizing traditional industries, working as a family, and advice for young entrepreneurs.

Innovating the customer journey across areas of business

Seeing a need for transformation in the way real estate is priced, the Kua sisters developed an artificial intelligence-driven dynamic pricing engine. Instead of evaluating property based on size and location, for example, their product expands the number of variables for each unit.

“We realized that with AI, you can use hundreds of variables. We realized that by doing this we could unlock fair prices for our customers,” Krystine Kua said.

Similarly, the idea to jump from a mostly face-to-face purchase point for insurance to an app interface is aimed at customer savings and engagement.

“Everyone lives on the app. Insurance companies also need to onboard their journey, as well as increased engagement. I want to really build a relationship and engage you differently,” Cindy Kua said.

Discussing working together as partners and siblings, the Kua sisters recommend keeping professional and personal lives separate. But the business advantages of working across related industries outweigh any interpersonal challenges they may encounter.

“The three of us can band together and still inspire, share ideas across each other; that’s an opportunity that a lot of people don’t get, right? The two oldest industries in the world being able to cross-share ideas — sometimes inspirations and ideas don’t come from the same industry,” Joanne Kua said.

With multiple companies and products, the Kua sisters are excellent examples of female business leaders in technology. Their advice, while applicable to women specifically, is inspiring to all.

“If you have a passion and you identify there is a market opportunity that you can really do something about it, just pursue it. I think, most importantly, if you ever want to be an entrepreneur and start your own business or your own startup, so long as you have the confidence, I think you’re good to go,” Cindy Kua concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Women in Tech: International Women’s Day event.

Photo: Krystine, Cindy and Joanne Kua

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