In today’s competitive real estate market, agents need certain things to gain an edge. While they always need mobile-responsive websites with photo galleries and listings, they must also engage with site visitors and reach out to potential clients. Here, we’ll discuss the Top 10 Benefits of Real Estate Text Message Marketing.
On-Demand Access to Information
There are several companies like Heymarket, which can assist agents in the real estate world.
With SMS marketing, agents can instantly send information about specific properties. Whether it’s a one-off submission or a series of scheduled messages, it’s best to send information during normal business hours. After all, no one likes an annoying phone!
Many agents find success by customizing text responses for certain keywords. It may be the number of bathrooms or bedrooms a property has, the agency’s website and phone number, listing prices, category searches, and neighborhood information. Keywords can be almost anything, but they should always be based on clients’ searches.
Building a Database
According to realtimecampaign.com, data is one of the most important parts of a successful marketing plan. By gathering potential buyers’ SMS information, agents can keep in touch with them even when they’ve moved away. Agents can check here to learn how text messages can help them get referrals and build a stronger client base.
Launch Campaigns From Anywhere
With web-based marketing software, agents can quickly create mass SMS campaigns from anywhere there’s an internet connection. Because their contact list is stored in the cloud, the information is always accessible. This is quite useful for real estate agents who are constantly on the go.
Generating More Leads
SMS marketing allows real estate agents to spend less money and time enticing customers while bringing in more qualified leads. Text messages are for more than spreading the word about new listings; they’re also a great way for agents to share helpful tips and establish themselves as real estate experts.
Filling Up the Calendar
SMS messages can be scheduled to send at certain times. Simply enter all open houses, appointments, and showings into the system before sending reminders via SMS, so the entire team is kept in the loop.
Saving Money on Advertising
Text message marketing is cost-effective and eco-friendly. No longer do agents have to waste money and paper on classified and print ads. It’s a simple, yet efficient way to save!
Keeping Clients Updated
Agents can also use SMS features to remind clients about showings and meetings. By sending reminders about properties that have previously been viewed, an agent may reignite a client’s interest and close another sale.
Combining SMS Marketing With Signage
While text messages have their place in real estate marketing, the power of a ‘For Sale’ sign can’t be underestimated. Put SMS keywords on these signs so, that when potential buyers drive buy, they can text that keyword and get an instant response. When people text agents, they opt to receive further messages about upcoming events and other properties.
With SMS marketing, several agents can be included in one account. This creates brand consistency while allowing each agent to have unique permissions and lists. Clients will receive content from a central location, which can be beneficial for agencies with dozens of team members.
SMS Marketing for Real Estate Agents: It Works
By leveraging the benefits of real estate SMS marketing, any agent can automate their marketing strategies and build stronger relationships with clients.