December 4, 2022

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Super Technology

Q&A with former NFL star Doug Baldwin about his new role as CEO of a Seattle healthcare startup – GeekWire


Doug Baldwin at the 2019 GeekWire Summit 2019. (GeekWire Photo / Dan DeLong)

Because retiring from the NFL in 2019, previous Seattle Seahawks star Doug Baldwin has dipped his toes in the tech marketplace, advising early-stage companies and investing in other individuals.

But now he’s diving further into the startup globe as CEO of Ventrk, a health care spinout of Bellevue, Clean.-dependent invention agency Mental Ventures.

Baldwin recently took the CEO reins at Ventrk, the mother or father enterprise of two workout-focused applications: TheraCentric and TrainCentric.

Baldwin, 33, began advising Ventrk soon just after retiring from the NFL. When it was time to spin the organization out of Intellectual Ventures, he was asked to acquire more than as CEO.

This is Baldwin’s initial time as an worker of a tech startup, permit on your own top one particular. But his expertise on the football area surely provided some planning as he aims for startup success.

Sam Bender (still left), a former and Jarid Adams built the first technology driving TheraCentric.

“I’ve been fortunate plenty of to be about winning organizations,” explained Baldwin, who received a Super Bowl with the Seahawks in 2013. “I know what it feels like. I know what it preferences like. I know what it smells like.”

We caught up with Baldwin to learn far more about Ventrk and TheraCentric, a residence exercising application created for physical treatment clients. The know-how driving the application was originally made by Seattle-region business people and childhood pals Jarid Adams and Sam Bender both remain at the business in government roles. Ventrk employs four people and has lifted $1.65 million considering that spinning out of IV traders involve HBSI Capital, which led the seed spherical, and other angels.

The interview was edited for brevity and clarity.

GeekWire: It is good to discuss with you all over again, Doug. You’ve been fast paced since retiring — helping out The United Way, constructing a local community heart, speaking at the GeekWire Summit, increasing your youngsters, and extra. How did getting to be a startup CEO in good shape into your publish-NFL lifetime?

Doug Baldwin: When I still left soccer, I experienced no idea what I desired to do. Diving into business enterprise and tech was generally some thing I was interested in. As a boy or girl, I cherished actively playing with LEGO sets, I cherished setting up items. And I however have this fascination and passion to produce. This is one thing I have been wanting to do, to consider out and see if I can be successful.

GeekWire: Convey to us much more about TheraCentric.

Physical therapists typically deliver sufferers household with a piece of paper for their workout routines. There is no tracking of progress. There is no gathering of knowledge to exhibit the progress and efficacy of the courses.

And folks just don’t full their applications. Scientific studies clearly show that people today who actually finish their applications decrease treatment expenditures. That’s a big deal for the patient, so they can get healthful. It is a massive deal for the bodily therapists for the reason that they want to see their people get healthier. It is portion of their popularity. And it is a big deal to insurance coverage organizations. Our shopper (the clinics and physical therapists) will fork out a subscription rate to entry this facts for reimbursement. Insurance policies organizations will want to know if their insured are really carrying out their program of care.

What is the much larger vision for Ventrk?

When a person has accomplished their therapy with TheraCentric, they can migrate around to TrainCentric, wherever you have your exercising plans and can perform with trainers. It’s the identical guided practical experience. And it’s not just with exercising — it’s sleep, diet program, etc.

I’m seriously excited about this simply because as we glance out into the entire world, there is extra of an emphasis on using treatment of your human body. We have all these equipment and technological know-how now obtainable, capturing information that aids you make far better decisions about your well being. We’re heading to become the hub for that. We’re starting up off with actual physical treatment simply because it just can make a ton of sense.

How will your expertise with sports activities functionality and data in the NFL aid with TheraCentric and TrainCentric?

You arrive into the exercise facility and it’s designed for you. There is no signup sheet, there’s no waiting around line. We experienced all the resources available. You have these conversations and you have all this info about your work out load the previous day, and that lets you to modify what you’re accomplishing the upcoming day in get to get the most effective workout and for your functionality to be the ideal on Sunday.

But the common man or woman doesn’t have this. We’re taking all all those principles and wrapping it up into a application platform which is definitely empathetic for the patient and for the physical therapist and whoever else is using it.

All my practical experience and being familiar with of what is precious for the well being and very well-being of the high-undertaking athlete, it arrives into enjoy here. If you can just split that down and create it back up into a system that’s quickly digestible and user-friendly for daily people today, we can make some impact on people’s lives.





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