June 17, 2024


Super Technology

Irish researchers to lead €9m metaverse XR project aimed at media sector

Irish researchers to lead €9m metaverse XR project aimed at media sector

Academics from TUS, TCD and Irish company VRAI join a multinational consortium who will emphasis on applying XR tech for material development and usage.

A new EU-funded, Irish-centered task aims to leverage the so-termed ‘metaverse’ – or extended fact (XR) tech – to gain the media and arts sectors.

Extended actuality (XR) refers to the strategy of a 3D web and it underpins the suggestions at the rear of ‘the metaverse’.

The €9m Transmixr venture is to be led out of the Technological University of the Shannon (TUS). It will bring alongside one another a consortium of researchers, design companions and media businesses from 19 nations around the world.

Transmixr is getting funded by the EU’s Horizon Europe fund, which is dedicated to new systems and innovation. It will concentrate on supporting distant collaboration techniques amid media and written content creators who use XR, as effectively as offering an avenue for usage of XR media ordeals.

Dr Niall Murray, the TUS-centered coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is primarily based at the university’s Athlone campus. He is also an investigator doing work with Science Foundation Ireland’s (SFI) Adapt Centre.

“Transmixr is a very exciting project that will develop a suite of user-centric technologies to assistance the generation, usage and comprehending of new media ordeals in distributed, collaborative and immersive techniques,” reported Murray, introducing that the task would be “underpinned by the convergence of AI and XR”.

In accordance to Murray, the new XR tech will be evaluated and knowledgeable by real end buyers.

The task will see the growth and tests of 4 pilots that carry the eyesight of long term media experiences to existence throughout information media, broadcasting, doing arts and cultural heritage.

The project will run for a few years, with its kick-off conference scheduled to consider position in Athlone on 25 and 26 of Oct. As part of its part in primary it, TUS will be wanting at human-centric AI for XR viewers knowing.

Murray mentioned that a key energy of the Transmixr task consortium is its interdisciplinary mother nature, “bringing complementary technological, methodological and area expertise together to develop impactful alternatives for the artistic and tradition sectors.”

The other Irish associates associated in Transmixr are Dublin-dependent VRAI and Trinity Faculty Dublin. VRAI not long ago made a new programme for training defence and navy industry experts using VR and metaverse tech.

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