November 27, 2022

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Former marketing executives launch campaign to keep Fox News from “fueling next insurrection”

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An corporation called Examine My Advertisements has introduced a campaign in an effort to restrict Fox Information ad revenue to avoid them from “doing the job extra time to gas the future insurrection.”

The group, which is operate by two former marketing and advertising executives, has already gathered over 40,000 signatures from individuals backing their initiatives in just 5 days, according to The Guardian, and the intention is to get ad exchanges to drop the information web-site.

“Foxnews.com rewards enormously from staying a part of the world-wide promotion culture. Foxnews.com gets advertisements from blue chip brand names, which presents amazing legitimacy to the lies that they are publishing. That brand name equity is intrinsically important,” claims Claire Atkin, a crew member of Check My Adverts. 

Associated: Fox News viewers have no clue: Network blocks practically all critical protection of Donald Trump

The messaging bundled in the marketing campaign reads:

Here’s THE Dilemma

Advertisers never place ads on the world wide web them selves. They use advert exchanges — technologies firms that operate adverts for them.

Ad exchanges you should not work with just any one. They choose which web sites to function with and which types to drop. They have requirements to protect advertisers from funding violence. This is so crucial to advertisers that they have it published into their contracts.

When Fox Information promoted the January 6th insurrection, it was violent. We all noticed it — but advert exchange executives pretended it didn’t transpire.

Due to the fact then, Fox News has just gotten even worse.

So here’s the prepare: we need to explain to ad exchanges to block their adverts from FoxNews.com now.


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“Advertisers have been crystal obvious that they do not want to sponsor violence. And we all noticed what occurred on January 6. It’s not just violence, this was the attempted overthrow of the federal government. This is planet-scale political violence,” Atkin explained. “We are opening the conversation up for absolutely everyone who desires to say sufficient is ample.”

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